Are you not getting any organic visitors to your website? If so, no worries. You can take over this problem by applying a few best working SEO techniques. In this blog, you’ll learn how to optimize your site for search engines to start getting traffic.
Every blog or business website aims to rank high, drive traffic, and eventually close sales. As you can see, the first thing you need from getting started to making sales is ranking. Your success is far away unless you hold one position in the top 3 of Google’s first page.
Many people invest their time and money in SEO, but who knows if it’ll work? Google brings algorithm updates multiple times a year and affects websites, improving ranking or dropping it. So, optimizing your website for search engines with proper techniques can save you.
8 Best Ways To Optimize Site For Search Engines
You need to keep yourself and your website updated with what works best for SEO success. There are many methods for optimizing a website; you can try the essential ones. These 8 easy-to-implement tactics will help you drive more traffic to your website.
Start With Keyword Research
After niche research, keyword research is the first and most crucial step in SEO. If done in the right way, it’s a sure-fire way to be successful — you must invest time in it. Doing thorough research will let you know about your users and competitors, making selection easy for you.
For keyword research, you can use free or paid tools for quick and bunch of keywords. You can also find keywords and their competition manually. But which keywords are great and can perform on Google? So, there is a specific standard you’ve to follow. The keywords must have:
- At least some search volume
- Relevancy to your niche or topic
- Less competition; easier to rank
SEO professionals believe keyword research is the backbone of every SEO strategy. You should know this guideline if you’re starting your journey or doing a website audit. It’s hard to find the perfect keyword. Hence, you need to give most of your time to this part.
Create User-Focused Content
After you have your keywords ready, the next step is to write content for your users. If you’re running a blog about SEO techniques, your blog should have a greater focus on that subject. However, if you’re selling products or giving services, you need to write accordingly.
Don’t write fluff when you write content on your blog — consider its intent. Be mindful of your keywords and provide information that revolves around them. Use your main keyword in your blog post and take help from secondary keywords to provide more value.
But things don’t stop here at creating content only. You must stick to a publishing routine like if you publish daily, after three days, or weekly, maintain it. By doing so, Google will trust you as a reliable person behind the website, helping to rank your content to reach more audience.
On-Page SEO Is A Must
An SEO campaign that does not use On-Page SEO is pointless. Whether it’s a blog, eCommerce website, or business website, you need to optimize it. This is a direct and controllable factor in website ranking — you can optimize each post or page for what you want.
In On-Page SEO, there are multiple steps you’ll have to perform. First, your blog title defines you, your business, and the information you will put in that blog. So, you must know how to write an SEO-optimized and compelling title for a better CTR (click-through rate).
After that, you should optimize your content, the image you add, the URL, and the meta description for your primary keyword. In the end, you must link that particular blog to other blogs on your website. Along with all these, ensure your website is responsive and fast.
Conduct Technical SEO Audit
Unlike On-Page SEO, which is mostly around your blogs, technical SEO is about the technical stuff of your website. If your website is not ranking, you’re not providing enough details to Google. As a result, when Google bot crawls the web, it’s unable to find your website pages.
So, you have to perform a technical SEO audit using tools like GTmetrix or Semrush. Once you get an audit report, you’ll see a few technical errors you need to rectify. Here are some common issues that almost all new websites have:
- Check if your content is indexing or not
- Look if your robot.txt file is in the right place
- Find out if there are canonical URLs
- Look for broken links and 404 pages
Once you identify all the technical SEO errors, it’s time to solve them. At this stage, you’ve to fix these errors either yourself, if you know how to fix them, or hire an expert. Upon fixing all issues, conduct an audit again to know if any errors still exist and fix them.
Optimize Site For Speed
Website speed affects SEO and is now a crucial ranking factor you must not overlook. We have many tools to check speed and improve it; even Google has provided tools for it. One of these tools you can use to check your website speed and know its metrics is PageSpeed Insights.
So, speed is the time your website takes to load all the content when a user visits it. If your site takes time to load, you may lose a lot of visitors. Your website’s bounce rate will also increase, and you’ll also lose your ranking. Follow these quick ways to improve your site speed:
- Get a high-quality hosting from a reputable provider
- Reduce or optimize all the images on your website
- Plugins can slow down site; remove unnecessary ones
- Cache your web pages using any caching plugin
The performance of your website depends mainly on its speed, and achieving a good load time could be tricky. And remember, you need to keep checking your website speed and optimize it when needed. If you do this, you’ll see an increase in your ranking and traffic flow.
Optimize Your Site Structure
Another essential aspect of SEO is your site structure, i.e., the organization of pages and posts on your website. Your site structure tells Google what your important pages are. A proper structure makes it easy for Google to crawl pages, and users can navigate.
So, you need to create a proper site structure before starting your website with long-term plans. This practice can also improve your On-Page SEO score by improving user experience, leading to an increase in ranking. For optimizing your website structure, follow these steps:
- Remove old and irrelevant content, but redirect important links
- Keep all relevant blogs in the same category and link them
- Interlink all the relevant blogs to increase their authority
Site structure and its maintenance is a continuous process. Whenever you do keyword research for writing more content, you’ll have to keep your previous content in mind. As part of On-Page SEO, you’ll interlink new blogs with old ones to maintain the structure and ranking.
Silo Internal Linking For Authority
Silo internal linking is actually part of website structure, linking all the relevant posts on your website. You can rank higher on Google for your targeted keywords by this method. With good internal linking, you help Google understand your pages. How does it work? Follow these steps:
- Do keyword research, decide on your keywords list
- Categorize keywords and organize them for linking
- Write a pillar post on your top keyword in a category
- Write multiple blogs on keywords in that category
- Link all these blogs to each other, and your pillar post
Silo structure increases your website authority by linking all your valuable blogs. With a few links to external resources, the authority boosts more. Silo linking also improves user experience, reduces bounce rate, and keeps users engaged on your website for a long time.
Optimize For Rich Snippets
As Google is the one who decides the ranking of your website, rich snippets help tell your blog intent. For this purpose, we add schema markup to our web pages or blogs. We can get rich snippets for our particular page or blog below the page title by adding schema.
Yes, Google is genius, but not enough to understand all about your website. We have to provide it with the most exact information about our content to optimize websites and get rich snippets. Schema markup becomes the right choice for this to appear on SERP’s top.
Are rich snippets a suitable option for you? Is adding schema markup for your article or company profile worth it? So, the answer is Yes. And more importantly, if your competitor is using schema markup and you are not, you’ll never outrank him.
Conclusion – Optimize Your Site For Search Engines
Well! That’s all about how to optimize your site for search engines so far. Website optimization is the key to ranking higher on SERPs and getting traffic or generating revenue from existing traffic. Besides getting traffic, you’ll also enjoy other benefits by applying all these steps.
These include better user experience, increased conversions, improved brand visibility, and reputation. Your website, without optimization, is like a raw diamond buried deep in the earth. This gem will start appearing in search results once you start implementing SEO strategies.
Your website is your asset, and you invest your life savings; why not get serious? Get to your screen, do an SEO audit, reanalyze your keywords, and apply all the steps you’ve read so far. If you do these things well, you’ll see results within a month.