Are you planning to start your brand new website and unsure how it will go? Is your website performing poorly, and do you want to improve its ranking? If so, this blog is for you. You’ll learn how to optimize your website for SEO using the best SEO practices.
Starting a blog without proper planning can lead to little to no results and we are all guilty of it. Working on your website’s SEO is one of these plans that you need to take seriously. It’s certainly not an arduous task, but it is crucial — your entire investment relies on it.
So, no worries, we have you covered with our step-by-step guide. We’ll take you straight through the process. In the end, we’ll explain what you can expect by following these steps. Let’s get started without any further ado.
How To Optimize Website For SEO – Steps To Follow
You’ll now learn all the SEO strategies in detail, from basic to advanced. Take your time with this; first, read these steps to know what you have and what you’re missing on your website. You can implement all these steps later once you get on your WordPress admin panel.
Optimize Your Old and New Content
SEO is not about just writing articles, publishing them, and leaving them so. You need to update your content constantly according to Google updates. Also, when writing new articles, you must follow the best practices for proper optimization. So, what are these? Let’s take a look:
Analyze Competitor(s), Write Better Content
First, you should analyze your competitors, get their keywords, and understand what strategy they’re using. Look for how many times and where they are using a particular keyword. Focus on writing a better article, using short sentences, and covering all the required information.
Use Both Primary and Secondary Keywords
Although you want to rank for the primary targeted keyword, you also need to use some related keywords. Apart from ranking for the main keyword, you might rank for the secondary keywords. This will help your blog post rank for these searches.
Optimize Title, Use Headings and Subheadings
This is the most important part; you need to optimize your title and headings, especially H2, for the primary keyword. For the subheadings, you must keep them precise and concise, clearly saying what a visitor will read. It’ll keep readers engaged, and your bounce rate won’t increase.
Improve Page Experience of Your Website
Page experience, in the past, was not thought of as a strong ranking factor. Now, it’s a crucial part of the Google algorithm, and you need to do page site optimization. There are multiple things to do in this concern; here are the two main factors.
Website Speed: The Most Important One
Website or page speed is now a ranking factor, driving traffic and boosting conversion. If your web pages take time to load content, visitors may go back to find the answer elsewhere. So, you’ll have to work on it. Here are a few quick steps you can perform to improve website speed:
- Optimize core web vitals; LCP, FID, and CLS
- Use plugins, like autoptimize, to optimize your website
- Compress images so the entire content will load faster
Using Google’s PageSpeed Insights tool, you can find all the issues on your website that’s causing it to slow down. Fix these issues, and you’ll see an improvement in the performance of your website.
Improve Page Loading On Web and Mobile
The second thing you need to work on is to make your website web and mobile-friendly. Almost every website is responsive on web or desktop devices. But the problem comes with mobile devices, and that’s why there needs to be more attention paid to them.
As there are more mobile users today, you’ll lose many visitors if your website is not loading on mobile. If you don’t want this to happen, your website must be responsive. You can follow the tips mentioned above and a few more to get the results. These include:
- Using a mobile-friendly theme and template
- Making images and CSS light to the extent
- Using short paragraphs and large clear font
- Changing buttons sizes and placements
Make Topic Clusters For Fast Ranking
Topic or content clusters is a technique very relevant to internal linking. If you want to build a large website on a particular topic, this is the most effective SEO strategy to follow. You’ll have to research and find all the keywords you’ll work on during your journey.
You don’t have to insert keywords into articles in topic clusters, as Google will pick them from your website. You just have to select your main topic as a pillar post, write an article, and publish it. Next, you have to write articles on the other keywords and link each to this post.
This topic cluster and internal linking methods are excellent as they clear user intent and make visitors stay. Google also values your website as it thinks of it as a resource full of information. It improves user experience, resulting in ranking and driving traffic.
Off-Page SEO – Always Works
Most of the steps we mentioned so far are part of On-Page SEO. We perform these procedures within our site to improve overall ranking and user experience. Now, it’s time to move to a crucial step — the Off-Page SEO, performed outside the website.
If you are planning an effective SEO strategy, don’t overlook Off-Page SEO. You don’t have to update or publish content on your website in this process. Instead, you’ll need to get links from other websites through guest posting, content marketing, and employ different techniques.
This SEO strategy will work if you want to improve your website ranking, build its authority, and get organic traffic. So, here are a few key tactics you can apply to make your website perform better on search engines. After proper implementation, you’d have the best and quick results.
The first step in Off-page SEO that can make a great difference is to get quality links from authority websites. These links increase your credibility in the eyes of Google and make your site more trusted. There are also a few factors to consider when doing this step.
- Do the research and find websites with a good authority
- Find websites your competitors have taken links from
- Get links from niche relevant websites; it’s a must
As running your website is all about writing content and publishing, you can use it as a tool for branding. All you need is to create and distribute valuable content based on user intent by giving answers to queries. It’s a long-term strategy, and your audiences believe in you.
As part of content marketing, you have to write content for your targeted audience and publish it on the best sites. You put your website link inside the content and get traffic from that website on your website. So, this SEO strategy for website promotion is pretty helpful.
As most users are on social media, you can target them, and you should. This is not a direct ranking factor; it’s more to clear your audience’s questions. So, it would help if you built a solid social media presence, converting users to visitors and customers.
If you provide quality content to your followers, you’ll surely get a strong social signal (i.e., likes, sharings, etc.) And yes, social signals are a ranking factor and perform similar to backlinks. Add social buttons to your website so any user who finds your information helpful can share it.
Another method of getting links is guest posting which is the most effective SEO strategy. In this process, you submit content on someone else’s website linking back to your website. You provide information in the guest post to users relevant to your niche and that blogger.
This SEO strategy helps direct visitors from high-traffic websites to your website. There are more chances of success in guest posting and hence, practiced by most SEO experts. If carried out well, you can reach new audiences, get traffic, and convert users into clients.
Why Do You Need To Optimize Website For SEO – The Benefits
Whether you are running a blog, an eCommerce store, or doing local business, a strong SEO strategy can help. It can have a huge impact on your progress and goals, making money through ads or products. So, website optimization is essential, and you’ll enjoy these three key benefits.
Improve Website Ranking
After performing both On-Page and Off-Page strategies, you’ll see an improvement in the ranking of your posts and web pages. When doing your initial research and finding niche and keywords, they must be low competitive. It’ll help in ranking quickly in the first days or weeks.
Get Quality, Organic Traffic
Your website will rank for targeted search queries. If you provide valuable content with the exact information and keywords that match, Google will bring your articles on top. Users will visit your website to find answers to their questions and stay — quality and organic traffic.
Increase Conversion Rate
By optimizing your website with effective SEO strategies, you’ll get a targeted audience on your website. For instance, a user searched for the best laptop under $500. If you have a detailed guide over it with optimization, your site will rank, and you’ll get that user and convert.
Conclusion – How To Optimize Your Website For SEO
Well! That’s all about how to optimize your website for SEO using effective SEO strategies so far. SEO is not a tough game but needs proper planning before starting your journey. The hardest part is Google’s algorithm changes every year and hence, the SEO techniques.
For websites to rank and maintain their positions, they must fulfill all the requirements of SEO optimization. You have to be careful in each step, from keyword research to content creation and creating backlinks. Apply all these strategies and wait; ranking does not come overnight.
Use both On-Page and Off-Page techniques for better and long-term results. Focus on user intent, user experience, page speed, and other factors. Apply every method and those we mentioned above; you’ll get results even if you are not an SEO expert.