Perfect SEO; this isn’t just about doing it, but doing it right. You must keep yourself in touch with Google updates and understand its algorithm. This blog is for you if you are running your business website or an eCommerce store. We’ll walk you through a few SEO do’s and don’ts.
Websites are our assets, and we should care for them in every way — SEO is one of these ways. A proper SEO strategy can take your website high up in the search engine results. However, any mistake from the beginning or during your journey can lead you to lose a lot.
As a marketer or entrepreneur, working with your tasks or business requires your time, and hence, you need something quick. This blog has listed five SEO do’s and five SEO don’ts for you to consider right away. Before going into the details, let’s give you a short overview.
SEO Do’s And Don’ts – An Overview
We mess around with Google at times, and when an update rolls out, our website gets hit hard. So, what can one do in such a case? The simplest answer is “a powerful SEO strategy.” If you follow new Google trends, you can save time, effort, and money.
Sometimes we focus on On-Page SEO only and don’t think about Off-Page, which is crucial for business. You could rank for just a few techniques in the past, but now things have changed greatly. What to feed Google now, and what to avoid? Let’s move ahead.
The SEO Do’s – 5 Tips To Follow
As Google is constantly updating its algorithm to provide value to its users, it’s essential to keep up with it. However, some SEO techniques always work, and Google updates have little impact on them. These are the five tips you should follow to evade getting hit.
Focus On Long-tail Keywords, Optimize Them
Your keywords define your target, competition, and ranking likelihood in the future. When doing keyword research, pick long-tail keywords to write your blogs. They are easy to rank, are highly specific, have high relevance, and have low competition.
For example, if you write a blog on the keyword “SEO strategy,” it’ll have more competition, and you might not rank quickly. However, if you work on the keyword “SEO strategy for small business,” you can rank within a few months.
Before starting your website, conduct research and find competitors to pick viable keywords. When writing content for your blog, focus on optimizing it with your targeted keywords. By doing so, you’ll rank for these keywords and get quality organic traffic.
Use Related Keywords For Blog Growth
Long-tail keywords can work alone, but you can’t rely on a single keyword for ranking and traffic. You may want to rank for more terms relevant to your main topic or keyword. So, you can use related keywords in your blog to increase the likelihood of website growth.
Finding relevant keywords is easy if you wonder how to find related keywords for your blog. You can use manual methods and keyword research tools to get your keywords and their data quickly. We recommend Ahrefs, Semrush, and Keywords Everywhere for this purpose.
Remember, pick only those related keywords with low difficulty and some search volume. When optimizing your blog post, don’t optimize only the main keyword but also the related ones. It’ll help boost the ranking of your posts and pages for these searches.
Do Complete On-Page SEO For Each Blog
A blog’s success is more dependent on On-Page SEO, and we’ve seen blogs ranking without any other tactics. There are several ways to optimize your blog, using the main keyword in the title, content, images, etc. So, let’s discuss a few steps you should never take for granted.
● Use your main keyword in the title; it must be concise, precise, and effective.
● Please write a short meta description (less than 160 characters) with the keyword.
● Ensure to use it in the first 10% of your content, probably the first paragraph.
● When designing a featured image for your blog, add the title as a text.
● Once you design the image, rename and save it as your keyword before publishing.
● Edit the permalink of your blog, and make sure your keyword appears there.
One more thing in the On-Page SEO technique is internal and external linking. So, apply the formula “quality not quantity.” When you add too many links to your content, it looks spammy. As for internal linking, link specific phrases to the targeted post you want to rank for.
Link Building – Off-Page SEO You Need
Any SEO strategy without Off-Page tactics is of no value. Link building through backlinks, blog comments, or guest posting is one of these tactics. You need to be careful about it and decide after competition analysis. Ensure you get a link but don’t give back; it’s not good for SEO.
Backlinks creation is an excellent way to optimize your website for search engines and build its authority. You can create profile backlinks, not too many, but on authentic websites. They are necessary for the initial days as you can’t write for others to get links from them.
Getting backlinks through guest posting is another reliable and working method to improve your website authority. Google finds your content valuable for users as other authentic sources (you have got links) promote it. So, you start getting traffic, and your ranking may also increase.
Test, Improve Your Website Performance
Sometimes, we start a blog, set up things, and leave them to God’s pity. If you do that, it’ll show how non-serious you are. So, to make your website perform at its best and generate revenue for you, it needs regular tests. If you find any issue in its performance, you need to fix it right away.
But what counts in for performance? The most impactful ones are the website’s speed and user experience. So, use tools like GTmetrix to check your website speed and find and fix where you get issues. It’ll help boost your website ranking and increase its traffic.
As for user experience, it depends on many factors, a long list. It’s a complex procedure to perform to make it perfect, but it defines your website loading time. So, if your website takes time to load content, you should fix it, or you’ll lose many of your visitors.
The SEO Don’ts – 5 Mistakes To Avoid
Well, those were the 5 most necessary things you must do when running a blog or business website. Now, it’s time to discuss a few mistakes that most new bloggers make due to less knowledge. Next time, when you perform website search optimization, remember these points.
Don’t Throw Your Users Off-track
Google worries more about its users than you — you should worry as well. If you respect your target audience through your content, Google will value your website. Always focus on user intent and write content more focused on your keyword, a user’s search query.
Suppose users search for “best SEO techniques for small business.” They want to know about the methods, and your content has information on what SEO is, how it works, etc. This is not focused on search intent. You’ll face problems such as a high bounce rate and loss in rankings.
Avoid Keyword Stuffing, Just Filling Up
Most writers try to use the main keyword and often related ones multiple times with density in mind. Doing this hurts the user experience, and Google cares for its users — Google does not like this. You can focus on your intent, but this is not the correct way anymore.
Do you know, “Keyword density matters,” is now just a myth. Google AI understands the intent of your content just from your title, a few headings, and the content itself. You don’t need to put your main keyword multiple times in your content, as it’ll count into stuffing.
Avoid Too Much External Linking
As we mentioned earlier, links (external) are good, but not too many. Many links in your content frustrate users, and they feel hard to read the content due to distraction. So, by this, we mean you are basically hurting the user experience, and it could be bad for your website.
If you add many links moving to other sources, they may seem spam, and you’re part of these websites. One thing we would like to add, even if you are using a few external links, make sure they open in new tabs. This will keep your website open to users, and they’ll come back.
Avoid Poor Backlinks Strategy
Avoid low-quality links, whether creating profile backlinks or getting links from other websites (guest posts). We all accept that backlinks have a significant role in website success. However, they can harm your site search optimization if the strategy is poor.
Don’t go for creating a lot of backlinks or getting many links from low-authority websites. Also, avoid getting links from spammy websites, and that’s why we recommend thorough research. If not averted, they reduce your ranking and visibility in the search engine.
Don’t Ignore Slow Page Speed
We’re again up to website speed; believe us, this is a really crucial factor for any website. Your website is not your home, and a visitor is not here for a barbecue party. If your website takes time to load the entire content, users will leave your site and go to your competitor.
And this is not about a single page; make every page of your website load as quickly as possible. As this is a one-time process to perform, don’t hesitate to invest. So, to keep your website up on the search engine and maintain its position, never ignore its slow speed.
Conclusion – SEO Do’s And Don’ts
Well, that’s all about the SEO do’s and don’ts so far. As we mentioned at the start, there is not a single factor one can focus on. Google keeps bringing updates from time to time, and its algorithm changes. This is a big challenge for us, and we should stay on top of it all.
Optimizing your website for search engines is not a daunting task, but it takes time. Most importantly, when doing On-page SEO for each blog, like optimizing title, images, permalink, etc. Off-Page SEO, in contrast, is one-time for each strategy, and you get results for a long time.
Now, you have enough knowledge about what to do when doing website SEO and what to avoid. It’s time to implement effective SEO strategies to get a decent return on your investment. Note down the poor areas and start improving them one by one