Ways To Boost Website Traffic By Optimizing Web Content
There is no direct path to success when you are playing the game of SEO. Google always updates its algorithm, and your old SEO strategies might not work. However, there are still some permanent and working ways to boost website traffic via web content optimization.
If you have launched your website and it’s been months now, and you are not getting traffic, it has issues. What could be the possible reason, and how can you solve it? Is there a way to make your website perform better and your blogs start ranking? Of course, there is.
As optimizing web content is a part of On-Page SEO, you must not overlook it. This can bring a dramatic increase in the ranking of your website and bring a more targeted audience. If you are running a personal blog or business website, you should check out these techniques.
How To Boost Website Traffic By Organic Means – 9 Effective Ways
The primary purpose of SEO is to get ranking, increase traffic, and convert users. It would help if you went for a robust SEO strategy, whether it’s On-Page or Off-Page. In this blog, we’ll discuss the 9 best ways to help boost website traffic within a short period. So, let’s get started.
Run A Content Audit To Find Issues
Before optimizing your website content, conduct a content audit to identify the issues. This is the primary and, indeed, a crucial part of content optimization. If you don’t know what’s wrong with your website, all your strategies would be like shooting in the dark.
A content audit gives you factual data to implement practical SEO strategies. It’ll tell you about the good and bad pages on your website and give an idea of which post or content needs an update. You’ll know about all the On-Page issues such as adding keywords in headings, etc.
Do you think it would be easy to audit your website? So, yes. You can use various tools and plugins that give detailed suggestions. If you fix the issues properly, you’ll see an increase in your website’s organic traffic. Some tools you can use include:
● Google Analytics – A free and powerful tool with data-driven metrics for your website.
● Screaming From – A desktop app for full website and content audit, technical issues.
● Yoast SEO Plugin – A plugin that gives suggestions for On-Page SEO of blogs and pages.
Do Competitor Analysis Once Again
You might have researched your market, niche, and competitors, but that’s not always to the mark. At least monitor your progress and compare it with your rivals. Once you know what your competitors are doing, you can perform the same steps more efficiently to beat them.
By doing this, you’ll know about the keywords they are ranking for (use tools like Semrush or Ahrefs). You must figure out their frequency of publishing content and what value they provide the users. If you have already content with the same intent, add keywords and update.
Your competition begins with your keyword; search it on Google and analyze the top 3 ranking websites. Check their titles, headings, and other optimization tactics, and then create quality content for your audience. You can grab and secure their position and hence, their traffic.
Pick High Volume, Low Competition Keywords
If it’s your first time starting your blog, go for targeted keywords with high search volume and less difficulty. We recommend long-tail keywords for a new website as they are more specific. You can rank for them easily and quickly as long as your niche has less competition.
However, if you have your website developed and content published, you can optimize it for such keywords. Pick your competitors, and scrap their keywords using free or paid tools. For reliable results, you can use Ubersuggest (free version) and Ahrefs or Semrush (paid).
Write blogs focused on user intent once you are ready with enough keywords. Create content with more exact and better information on the particular query. Update your already published blogs with these low-competition keywords, and you’ll see how fast you can rank and get traffic.
Fuel Your Blog Posts With Related Keywords
What if your website ranks for multiple keywords? A huge win, right? It’s super easy with related keywords or phrases with the same search intent as your primary keyword. When users search any of your related keywords, they get the content you have written on these keywords.
So, you need to add multiple keywords to your blogs to increase your chances of ranking in many searches. We have seen blogs ranking for related keywords first compared to the primary ones, as they are mostly less competitive. And yes, the more search phrases you use, the better.
If you have not used this SEO strategy before, go for it, as this technique can bring up massive results. Just make sure when you insert your keywords, they must look natural. Don’t put all your keywords in one place to avoid stuffing, like within the into or final words.
Start Creating Long-Form Content
If you own a business and work as a brand, long-form content is what you can benefit from. It’s a valuable form of content clearly, making it easy for Google to understand the intent. You can add more keywords and link to more pages or resources by writing long-form content.
Along with attracting visitors, long-form content increases authority and credibility. It adds value to your entire website and helps improve the ranking for all pages and posts. And mostly content-rich blogs rank on the first page of Google as they answer a user’s query in more detail.
You might have noticed that we keep it long when writing our pillar post. We link all our related blogs to this post to increase its strength, and it gets more boost. The same goes for our other posts; you can rank and get huge traffic with long informative articles.
Focus On Optimizing Your Blog Posts (Old & New)
Optimizing blog posts is crucial as it includes several other steps to improve your website’s performance on the search engine. You must optimize all your articles for keywords, images you have added, and links. Do this for your old blogs first, followed by the new ones.
For your old blogs, add newly scraped keywords and optimize them for these keywords. Once you optimize your blog posts, you’ll start getting traffic from Google. But what do you need to optimize? So, here is how to optimize website content; follow it for every blog.
● Write a compelling title for your blog with the main keyword used.
● Use your main keyword as text on your image, designed on it.
● Never forget internal and external linking for each post you publish.
● Add images and screenshots to add more value to your content.
● Write a short meta description that includes the main keyword.
● Edit your blog URL, and it should only be your primary keyword.
Link Building Techniques – On-Page SEO
Adding links to your blog posts is an effective SEO technique and is the best way to boost website traffic. You can increase your website’s credibility with this strategy as Google considers it a valuable source. There are two main linking methods in On-Page SEO:
Internal Linking
With this method, you can link keywords in a particular blog to other blogs with relevant content. It helps keep users on your website, moving from one page to another, lowering the bounce rate. Your website authority spreads among all the pages and improves their ranking.
External Linking
In this method, you link specific phrases in a blog to external resources that are reliable, authentic, and have authority. It adds value to your content and also helps in increasing website credibility. Please make sure that all of your external links open in a new tab.
Create Topic or Content Clusters – Silos
The topic or content clusters are one of today’s most important SEO and ranking factors. They are similar to internal linking but explicitly called Silos internal linking. Using topic clusters in a silo structure allows you to pass enough link juice from one page to another.
For creating internal link silos, all your pages need to have internal links between them. Create one pillar post that can have more competition; not necessary. Write many blog posts around that pillar post and link them to each other and the pillar post.
Siloing is a hectic job and takes time to perform its steps for the first time. Once you understand linking pages to their relevant content, it becomes easy. This process gives your website authority and most of your linked keywords ranks, bringing traffic to your website.
Optimize Site For SEO Performance
All your SEO strategies end up in the performance of your website. Suppose you add content to your website, set up everything, and look for how it is performing. Guess what, your site metrics are awful; it’s heartbreaking, right? If your website didn’t perform, you got nothing.
Sometimes, you optimize your blogs and do internal and external linking perfectly. But still, your website does not fulfill the requirements of a successful site. To know where your website has issues and causing your strategies to fail, use GTmetrix to find these errors.
Mainly, the speed of every website affects its performance. If your website takes longer to load, you need to work it out. This can reduce your overall traffic and increase your bounce rate. You can lose ranking as Google cares about its users, and you don’t provide what they need.
Conclusion – Boost Website Traffic
Website content optimization is the best strategy for dead or almost dead blogs to perform again. Whether you want to improve the ranking of your personal blog or business website, this method is really helpful. Starting from competitor analysis to website speed, do every step.
Reaching the top of the search engine is easy, but maintaining that position is no easy feat. You should prepare yourself for that scenario as well. If you are on the first page for some of your keywords and want to get the first position, you should also employ Off-Page SEO techniques.
Ranking your website and getting traffic is the primary aim of every SEO strategy. After reading this article, you might have understood that your content optimization is not up to the mark. Apply these 9 techniques, and you’ll see a boost in organic traffic to your website.
